Packaging - Saje Natural Wellness

Objective: To design a premium kit/gift focused on creating a spa-like experience with your daily routines.

Solution: The premium kit/gift contains products for a euphoric body care experience making it the perfect gift for that special someone who deserves a little rest and relaxation and includes a beautiful printed box for easy gifting.

Packaging - Saje Natural Wellness

Objective: To design a premium kit focused on creating a restorative skin care ritual

Solution: The premium kit features products for the perfect skin care ritual, in smaller travel-friendly sizes, and includes a compact bag made of washable kraft paper with an RPET (recycled polyethylene terephthalate) fabric lining.

Packaging - Saje Natural Wellness

Objective: To redesign the lip balms packaging to the new body and natural farmacy line.

Solution: The lip balm packaging was updated into two different applicators for ease of use and defined with the new body and natural famarcy colours.

Campaign - Performance Kitchen (formerly Luvo Foods)

Objective: To launch Performance Kitchen's “food for performance” product line.

Solution: The campaign featured Performance Kitchen's brand ambassador, Russell Wilson, in the main video and included various assets such as web banners, display ads, emails and print ads.

Packaging - Performance Kitchen (formerly Luvo Foods)

Objective: To design various packaging products (single serve, multi-serve and carb-wise) into the Performance Kitchen's “food for performance” line.

Solution: Each packaging is defined by the signature Performance Kitchen tear and uses bold colours and visible ingredient/product shots to showcase the flavour. While lifestyle or background imagery is used to highlight the performance and active quality. 

Brand Identity - Science World British Columbia

Objective: To develop a brand identity for Pairings, an event that explores the fascinating science behind food and wine pairings and supports Science World’s Super Science Club.

Solution: The simple alteration to the typography in the logo invokes an elegant and sophisticated event.

Print - Curfew Creative

Objective: To create the 2018 market intel report for MLA Canada.

Solution: While maintaining MLA's existing brand aesthetic, the market intel report uses infographics to display the year's information.

Brand Identity - Neighbourhood Brand Ltd

Objective: To redesign Granola Girl’s brand identity to convey the heart and soul of her fledgling brand.

Solution: While maintaining Granola Girl's existing brand colour, the new mandala design is based off of April's soul blueprint and highlights the ingredients.

Packaging - Neighbourhood Brand Ltd

Objective: To redesign traditional Chinese fibre supplements to highlight the all natural aspects and premium nature of the product and to stand out from the standard pastels and messaging heavy packaging of competitors

Solution: Raw kraft cardboard was paired with silver foil to convey the quality and purity of the product. Clean and simple typography was used to allow the packaging to appeal to both users who seek out the product as a medical aid and those who use it for more casual personal care.

Brand Identity - Neighbourhood Brand Ltd

Objective: To develop a brand identity for Burly Barber, a barbershop that caters to a gay clientele but is still inviting to a straight man.

Solution: Burly Barber's core invokes a strong, masculine and refined look. The clean and defined logo mimics the aspect of slick back hair, while the bear icon draws heritage towards gay culture. 

Packaging - RKW Communications Inc

2017 PAC Global Leadership Awards - Silver Winner, Brand Revitalization Food & Beverage

Objective: To design granola packaging into the new Western Family™ brand.

Solution: Each granola packaging is defined by a distinct window depicting the flavour of the granola.

Packaging - RKW Communications Inc

Objective: To redesign the Pole & Line™ packaging into the new Ocean's Brand packaging.

Solution: The packaging emulates the existing Ocean's Canned Tuna but maintains a distinct graphic to help differentiate between the two kinds.  

Packaging - Student Project

Objective: To redesign honey packaging to enhance the functionality as well as the aesthetics.

Solution: The honey is packaged in sticks to eliminate the sticky mess of spooning honey from a jar and the compact design fits nicely in a workspace and/or purse.

Brand Identity - Student Project

Objective: To brand the new women’s clothing line, Meili. The line will be a special feature within retail stores for a limited time only.

Solution: Meili is derived from the Chinese word meaning beautiful. The pronunciation of the name is mai lee, which is similar to the word melee. The connection between the two words ties both the beauty (meili) and the raw (melee), which encompasses the look and feel of the clothing.

Packaging - Student Project

RGD 2015 Student Awards - Finalist, Packaging Design

Objective: To design an environmentally sensitive package for to-go sushi.

Solution: Each component of the packaging serves a specific purpose, thus minimizing the waste and maximizing the functionality.

Brand Identity - Student Project

Objective: To brand Locale, a sandwich deli shop that produces locally fresh and customizable sandwiches.

Solution: A friendly logo suggests the shape of a sandwich. The stationery embodies the trappings of a butcher's shop, the sauce packaging is named for local Kitsilano streets, and a mobile application provides a convenient way to order sandwiches on the go.

Brand Identity - Student Project

Objective: To rebrand the Sylvia Hotel as the destination hotel in Vancouver and to reposition it from a good value to a premium value.

Solution: An updated and contemporary logo that embodies the Sylvia's Hotel current logo. It draws inspiration from the Virginia vines covering majority of the hotel.