Brand Identity - Student Project

Objective: To brand the new women’s clothing line, Meili. The line will be a special feature within retail stores for a limited time only.

Solution: Meili is derived from the Chinese word meaning beautiful. The pronunciation of the name is mai lee, which is similar to the word melee. The connection between the two words ties both the beauty (meili) and the raw (melee), which encompasses the look and feel of the clothing.