• Fibral

    Packaging - Neighbourhood Brand Ltd

    Objective: To redesign traditional Chinese fibre supplements to highlight the all natural aspects and premium nature of the product and to stand out from the standard pastels and messaging heavy packaging of competitors

    Solution: Raw kraft cardboard was paired with silver foil to convey the quality and purity of the product. Clean and simple typography was used to allow the packaging to appeal to both users who seek out the product as a medical aid and those who use it for more casual personal care.