• Locale Sandwich Bar

    Brand Identity - Student Project

    Objective: To brand Locale, a sandwich deli shop that produces locally fresh and customizable sandwiches.

    Solution: A friendly logo suggests the shape of a sandwich. The stationery embodies the trappings of a butcher's shop, the sauce packaging is named for local Kitsilano streets, and a mobile application provides a convenient way to order sandwiches on the go.